Instead their ship got trapped in ice. So the ship is locked in January of 1915. ADI IGNATIUS: The rest of the story is like something out of an adventure movie. I must bring them home alive. Let’s try plan B.”, ADI IGNATIUS: They do, and there’s one moment, one real moment when mutiny becomes a possibility. That is what they were living in. You know it was such a great experience this last time. I mean part of it was his own posture and continence, but how did he connect with the people that they believed that about themselves? ADI IGNATIUS: So Shackleton clearly has this enormous reservoir empathy. So that piece, he did own it. ADI IGNATIUS: Legend has it that that’s the job ad Ernest Shackleton used to recruit the crew for his expedition to Antarctica in 1914. Gives you more confidence. So when he sees a man’s, for example, energy flagging and this happened a number of times, over the course of the time that they were stranded, he will order up hot milk for everyone. Again, almost in intentional opposition to Scott. So, Nancy, what happened in that? But he does it for everyone so that the man who he sees flagging isn’t embarrassed, isn’t called out, isn’t singled out. We get technical help from Rob Eckhardt, and Adam Buchholz is our audio product manager. / Real Leaders: Ernest Shackleton Leads a Harrowing Expedition. There were presentations. I am glad now to be able to state that, through the generosity of a friend, I can announce that an expedition will start next year with the object of crossing the South Polar continent from sea to sea. Elmore says: Sir Ernest Shackleton when he was about to set out on one of his expeditions, printed a statement in the papers, to this effect: ‘Men wanted for hazardous journey to the South Pole. There was no Johnson & Johnson kind of moment with Jim Burke the CEO –. It is he in a sense rising into how service to others can make us our best selves, make us our strongest. NANCY KOEHN: I think it’s got parts of both if you will. Share to Twitter Share to Facebook Share to Pinterest. NANCY KOEHN: So he sets off in August 1914 almost exactly at the time that World War I breaks out. Finally, discuss what the children think the advert might lead to, before revealing Shackleton’s mission. And the war ends and Shackleton is heavily in debt from the expedition, and he travels to America and gets on the speaking circuit, where he has some acclaim and interest by virtue of the story. NANCY KOEHN: Hand out warm milk and show the men that you are, you are on it. He’s showing up. (26 December 2006) UPDATE: From a recent e-mail from Craig A. Meyer: No, I did not find the famous Shackleton ad, but I did recently read something that may redirect our efforts. And I think the personal piece is important as well. Please read as they are really good. But that combination of we can do this. ADI IGNATIUS: Welcome to the HBR IdeaCast from Harvard Business Review. What kind of attitudes do I have? He doesn’t do any of that. Other biographies of Shackleton give the date as December 29, 1913, and the paper as the London Times. The way he made himself better in very dire circumstances and how that self-making. Nancy’s case study about Ernest Shackleton is a classic and her book, Forged in Crisis, is a great account of Shackleton’s story. It’s part of who they are. We had too much work to do. It’s such a big storm that it sinks a ship with over 500 people on it in nearby waters, although the expedition doesn’t know that. STARTER: Introduce ‘explorer’ element of this unit. He is worried. 1. This is terrible.”  Let’s do a court and a tribunal to uncover why this thing didn’t work and why we got stuck. SHACKLETON can serve as a role model even though his expedition, judged by its initial objectives, was a colossal failure. He wasn’t a very good process engineer and planner. The ice crushes the ship and sinks it in November, 10 months after they’re first stuck. The months covering Shackleton’s preparations for his expeditions have been read, and the rest of the paper programmatically searched, but both methods have come up empty. This is South Georgia Island. If his men start doubting that they will survive, if they start fighting among themselves, if their anxiety becomes its own actor on the stage, other things can kill them than just the temperature and food supplies. But it’s what happened when their original mission failed that has made Shackleton’s remarkable story of survival, one of the most famous case studies in leadership history. NANCY KOEHN: I think most of what he does is calculated. Shackleton and his crew drift on the ice for almost two years. That’s the first thing. But this is a man who’s been thirsting for fame and glory for all his life in some sense, or since he first decided to join the heroic age of Antarctic exploration. June becomes July. I think all great leaders have a big element of what they do that’s very personal to them. Return Policy So, less about what have you got on your resume that makes you look like you’d be a good polar scientist, or a good polar navigator and more about what’s your attitude and how, what has that attitude affect your ability to deal with these very high-risk situations? He gets a boat pretty quickly after they arrive at South Georgia, but the boat goes only a certain distance before again, those terrible icebergs threaten to grab it and lock it in the ice, so he has to turn back. But somehow, they make it to South Georgia Island. I tried to learn quickly from them, but I couldn’t allow myself the luxury of looking backward for very long, or very often. Needed to improve morale. They can’t sustain it. He tells them its mental medicine, is what he called it. Those are tremendously important issues today. It would not have even made sense for Shackleton to place an ad in the paper. Some say Elephant Island got its name from the sighting of elephant seals along its shores; others suggest it comes from its appearance as an elephant head. All rights reserved. Like, the boss calls, we’re there. NANCY KOEHN: That is exactly, that’s a great set of descriptives. So I guess like today we would say well you have to own it. One, you’re certainly making the case that it’s good to hire people who can sing a song and dance a jig if you have a year of nights to somehow spend together, but also delivering hot milk to everyone when there’s one person who’s flagging. And a lot of those decisions in leadership involve displeasing or not making everyone happy. Having learned a lot of things from Scott that he thinks he won’t do. NANCY KOEHN: Right. Not only can no references be found to an original source, searching the Times itself leads to nothing. Stalwarts like Frank Wild, Tom Crean (above) and Ernest Joyce were mostly rootless men, living out of a kitbag or drifters looking for a role in life. Nancy welcome. I can’t get to my original goal. This is long over, but we’re not retreating with our tail between our legs. Exactly. Everything seems stacked against their success. They have three lifeboats that they’d taken off the ship before it sank. NANCY KOEHN: He wants more. We own it. ADI IGNATIUS: Coming up after the break we will learn exactly how Shackleton did that. See more ideas about History, Antarctic, Antarctica. He didn’t always know the answer, but he is not showing up with his team saying, “Hey guys, I didn’t sleep well. They have to dock there. They’re the people and their attitudes and their experience, and how they work together. People don’t buy Harvard Business School cases to sell you history. He didn’t own it publicly, but he didn’t have the luxury because he had to keep the men’s faith in him, and a public admission, a public confession, at that moment in the naval hierarchy of early 20th Century, British seaman and scientists would not have worked. So what he doesn’t do with his men or himself is keep saying, “how did this happen? Frank Worsley, one of the crew members, wrote his memoirs and did not record seeing an ad, instead he just happened upon the expedition’s offices and decided to apply. So the way he gets to attitude in the hiring process is he asks people to do things like sing a song. But in any event, here’s the secret sauce on the mutiny. But it didn’t seem possible to me that any sane person would reply to an advert promising death by frostbite in pitch blackness unless there was a bit of beer talk involved, and in fact it Low wages, bitter cold, long hours of complete darkness. Right? There’s a moment when the men are so miserable and he’s so worried about as he called it, morale, that he says, order up double rations for four days. That happens not once, not twice, but thrice in the coming months. And he said, “that’s a great question. NANCY KOEHN: Absolutely. ADI IGNATIUS: So was he hiring people who pleased him, or do you think he really was thinking at that high level about these attributes? He is starting to drink. Bye, The American Response to Arnold’s Treason, Shackleton’s Ad – Men Wanted for Hazardous Journey, The Politics and Economics of Reconstruction, Top 10 Most Important Archaeology Discoveries of 2020, Knights vs Tanks? ADI IGNATIUS: But what about owning them? So May becomes June. He looks confident. And he puts the call out and says, you know, “My lads, let’s go again.”  And amazingly about 12 come right back to London to join the boss. Really important lesson today as volatility, pace of change increases. Great leaders are made, not born. Harvard Business Publishing is an affiliate of Harvard Business School. This is our problem. Interesting how history shifts with one laudatory book. 2. Some of the descendents of his men remember being told their ancestors responded to an ad Shackleton placed in the paper, but this was likely a recollection based on reading the ad rather than something they were actually told. Absolutely thinking about what have I got here? Shackleton understands that. Small wages, bitter cold, long months of complete darkness, constant danger. I mean we, I think we demand that our leaders own their mistakes. Safe return doubtful. No one has actually seen the ad printed in a newspaper, though the Antarctic Circle has a $100 reward out for anyone who can find it, a reward which has not yet been claimed. NANCY KOEHN: Wanted, men for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success. So it’s interesting to think about Shackleton almost as an entrepreneur. I gotta give them the sense that they can do harder, better things together and under my command than they could do on their own. What have I got in this doctor? Detailed information on the crew of Ernest Shackleton and the Endurance mission, interactive content showcasing Shackleton crew information, how Shackleton chose them and their duties aboard Shackleton s Endurance. Copyright © 2020 Harvard Business School Publishing. Dear Sir Ernest, We 'three sporty girls' have decided to write and beg of you to take us with you on your expedition to the South Pole. To head back to the whaling station where they had warned Shackleton about the ice being too thick. Many of you have probably seen the famous advertisement which, as the story goes, Ernest Shackleton ran in the newspaper to try to recruit men for his Endurance expedition: Men wanted for hazardous journey. On August 31st, 1916, in a Chilean tugboat he finally makes it. Shackleton ended up therefore with a very mixed crew, from the capable who were ready to await and diligently respond to orders, to others, who while capable of doing their own job, were prepared to question or cast doubt on decisions made or were potential agitators. ADI IGNATIUS: This episode was produced by Anne Saini and edited by Curt Nickisch. NANCY KOEHN: And it is a hellacious journey. NANCY KOEHN: Many of us know her as someone who really helped create the modern environment and movement by writing an incredibly important book that was published in the early 60s called Silent Spring. Reply Delete. I got your back, and “Oh, Chris, or oh, Randolph, or [Thomas] Orde-Lees, we got it right.”  So that was incredibly important. I guess it also avoids signaling to somebody that we’re worried that you’re circling the drain. You have ended my four day lengthy hunt! But even now it’s not exactly story over. Hiring a team, raising money. ADI IGNATIUS: We’re talking months and months locked in the ice, freezing temperature, no light at times. Everyone is responsible for walking three miles around the ice so they get their exercise. Everyone survived, and Shackleton’s advert had certainly fulfilled its promise. 4. But they’re not going to be rescued there. But I think the most important piece is what he discovers inside himself, which is, “I owe it to these men. So there’s that piece. It is reported that Shackleton placed an advert in The Timesnewspaper saying: ‘Men wanted for hazardous journey. That’s a very good way of characterizing it. This is “Real Leaders,” a special series that examines the lives of some of the world’s most compelling and effective leaders, past and present and offers lessons to all of us today. ADI IGNATIUS: It doesn’t. How do you manage the energy of yourself and your team when the stakes suddenly get high, the volatility, your uncertainty increases, and there’s suddenly a new worst case scenario that people can keep on running as a movie in their heads. Who would answer such an ad, which Shackleton placed in a London newspaper seeking recruits for his 1914 Imperial Trans-Antarctic Expedition? Howard Schultz came to my HBS classroom. One’s in Russia. He tries to get at their underlying default kind of character, am I pessimistic, am I optimistic? And then comes back to England and starts hatching plans to go again. Finally, they spot an island in the distance. About NANCY KOEHN: Extremely important lessons. And the ability to say, the flexibility, the adaptability, the ability to say that’s no longer our mission. If he hadn't been so intent on beating Scott in the race for glory, which he failed to do, he might have put the welfare of his people ahead of personal self promotion. ADI IGNATIUS: It’s this incredible flexibility of realizing OK, the mission going to the South Pole. I’m not sure he did that. It is 800 miles away. You don’t walk into the office and sit at your computer and —. He was perhaps best known for his 1914–16 expedition, in which his ship, Endurance, was crushed by pack ice and the crew endured months of hardship before being rescued. Letter of application. ADI IGNATIUS: We’re starting this series with Ernest Shackleton, one of the great explorers in the age of polar exploration in the early 20th Century. So Shackleton didn’t use this language, but here’s what he did and I’ll say a word about how. ADI IGNATIUS: So Shackleton leads his own expedition to the South Pole in 1907. So this idea that routine and camaraderie prevents doubt and disillusionment and it’s relative despair and then discord among the team, he understands very well and he acts to prevent that. They all make it home, where they are met by a world completely different than the one they left. So what is so interesting about Shackleton in this moment is how he quickly pivots into I gotta manage their energy. So Shackleton and five men head out in a lifeboat that they have sort of converted into sailboat. It’s hard to imagine, I don’t know a parallel situation. One of the first books for this ad to appear in was The 100 Greatest Advertisements: 1852-1958 written by Julian Watkins in 1949. Shackleton worries by the end of the third day that some of his men are going to die en route. That people realized that this was an expedition that failed miserably and yet is one of the greatest examples of leadership that we know. I read that R.F. Shackleton was known for weighing up the options in every situation - the wellbeing of his crew meant more to him than success and fame, as demonstrated during his Nimrod Expedition (1907-1909), when he turned back less than 100 nautical miles short of the South Pole and eternal glory. ADI IGNATIUS: But they make it to Elephant Island. So, 1914 he returns to Antarctica for his third mission and this is the one that becomes so famous. This is worse. He takes on some of the tasks that are at once both profound, but also mundane. So this fails, but Shackleton wants more. Let’s break down this ad, line-by-line, and see what it’s really saying.“ Email This BlogThis! Ernest Shackleton, Anglo-Irish Antarctic explorer who attempted to reach the South Pole. What a famously disastrous polar mission can teach us about effective leadership. NANCY KOEHN: No, it’s not. So here’s lesson number one. It’s 1916. This advertisement (supposedly placed by Sir Ernest Shackleton to find participants for his Nimrod Antarctic expedition in 1907) is world-famous but, according to a number of historians, and a recent Expedition News newsletter, it never actually ran. One thing should be noted – honor is not spelled in the American style, rather in the English, as “honour.” Not only was this the normal English spelling, Shackleton himself used it in his books.4 This evidence seems to show that either the quote was fabricated by Carl Elmore or one of his sources, or that it was copied in a very sloppy fashion. Inspiring though it may be, it seems that Shackleton’s famous ad is mostly likely a myth. Great leaders are made, not born. Ford Motor Company has just produced its first car and the race to discover the South Pole is on. How that self-making affected all these other people. Do a dance. ADI IGNATIUS: So Shackleton’s first expedition to Antarctica takes place in 1902. 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